Kate is a noted novelist and journalist. When approached to do her website to support the launch of her second novel, we looked at what other authors were doing. The key issue for us was one of voice. Many author websites are written in the third person. We found this strange since we knew that visitors to the sites wanted to make a more personal connection with the author. These sites felt too corporate, too business-like. We wanted to create a more intimate expression, so we helped map out the content that we believed her readers wanted, but left it to Kate to write it in her own unique way. We also created a series of videos of her talking about different subjects, adding yet another form of connection for the reader.
