Paul Klein, canadianbusiness.com, February, 2009: “Recently, I’ve seen some remarkable new thinking about communications. One great example is a new company called Collectivity that helps corporations tap into the stories of the people that matter most to them. These stories illuminate aspects of a company’s business that are meaningful to employees and consumers and help to increase engagement in a way that wouldn’t be possible through conventional advertising. Collectivity’s founders, Joel Sears and Mariana Grezova are veterans of the advertising and design world who now believe it is their responsibility to uncover human stories and create a captivating way of communicating them for their clients.”