Humble. Creative teams are known for their egos, but we feel humility is a stronger starting point. While we are proud of our craft – the clarity and directness of our writing and design – we arrive at our clients without attitude or preconceptions. We believe that everything begins with content, not a particular approach to creative execution. We are inquisitive. And we view the creative process as a fundamentally collaborative function. Our clients often write some of our copy – because they are the subject area experts. And that matters. Our task is to craft a message that resonates – but that is fed by dialogue and rounds of refinement.

Mariana and Joel have worked together for more than five years and created Collectivity around their desire to reshape their relationship to their work and reshape the relationship between clients and their audiences.