Social. Every organization is, at its root, a social entity. It’s defined not just by its products or services, but also by the people it touches. By its internal culture. By the impact it has on its customers. By the issues it is involved in.

As communicators, we focus on communicating an organization’s essential social character – its humanity. We believe this is the primary differentiator in the marketplace.

“People relate to products and services in a very personal way, just as they do to music or movies. This is fertile, under-developed ground for marketing to explore. It creates a more nuanced portrait of the interaction between brands and their audiences.”– Joel, Collectivity writer

“Marketing can be so superficial and simplistic. Yet people’s involvement in brands can be very complex and multi-dimensional. That’s the area we try to capture and express.” – Mariana, Collectivity designer