Culture Matters

Valuing your people, and ensuring that your workforce is representative of the markets in which you operate, creating authentic engagement with diverse and underrepresented groups, and understanding the unique challenges they face, not only strengthens your organizational culture, but your bottom line!

Our Services

Collectivity is a group of individuals bringing diverse experiences and perspectives together, offering diversity and inclusion training regarding the gender and sexually diverse (GSD) community. We specialize in the service sector; however, are also happy to discuss training opportunities for other individuals and organizations who are interested in developing a better understanding of both the strategic and ethical benefits of diversity and inclusion.

Our training workshops are tailored to meet the needs and timelines of each client, and are experiential in design. We are focused on building authentic, open, safe and creative spaces to support and enhance your organizational culture, while providing the skills necessary to better support the communities in which you operate.

Gender and Sexual Diversity (GSD) Basics

Welcome
Guiding principles and introductions
Module 1: A business case for Diversity
Module 2: Creating an LGBT positive space

Gender and Sexual Diversity (GSD) for Tourism

Welcome
Guiding principles and introductions
Module 1: The LGBT traveller
Module 2: A business case for Diversity
Module 3: Creating an LGBT positive space
Break
Module 4: LGBT issues in the workplace
Module 5: Marketing to LGBT customers
Module 6: Serving LGBT customers
Next steps, action plans, evaluations

Gender and Sexual Diversity (GSD) for Business

Welcome
Guiding principles and introductions
Module 1: The LGBT consumer
Module 2: A business case for Diversity
Module 3: Creating an LGBT positive space
Break
Module 4: LGBT issues in the workplace
Module 5: Marketing to LGBT customers
Module 6: Serving LGBT customers
Next steps, action plans, evaluations

The Facilitator

Jason A. Kingsley BCom, CFEE

Jason A. Kingsley BCom, CFEE

Chief Facilitator & Founder

Jason A. Kingsley, BCom, CFEE is an educator and facilitator, event professional, and human rights advocate with over 15 years’ experience, who is passionate about authentic experiences, diversity and inclusion. He works as the Program Lead, Event Management for Bow Valley College, is the President and Executive Producer of Calgary Pride and Regional Director, Prairie Region for Fierte Canada Pride. Jason was recently the Vice President of Travel Gay Canada, and worked on the organizations two-year strategic federal initiative in partnership with the Ministry of Tourism and Destination Canada to develop destination readiness for an international GSD market.

Jason holds a Certified Festival and Event Executive (CFEE) designation, has a Bachelor of Commerce in Entrepreneurial Management, and is currently pursing graduate studies in Equity, Diversity, and Social Justice to both further build professional knowledge and expertise, and to encourage leadership, in equity and diversity education.

Our Partners

Canadian Gay & Lesbian Chamber of Commerce (CGLCC)

Established in 2003, the Canadian Gay & Lesbian Chamber of Commerce (CGLCC) is a national, non-profit industry association. The CGLCC is committed to forming a broad-based coalition, representative of the various interests of Lesbian, Gay, Bisexual, Trans-identified, Queer, Two-Spirited and Intersex (LGBT*) owned businesses, allied businesses, corporations, professionals, and students of business for the purpose of promoting economic growth and prosperity, through public and private sector advocacy and engagement, to advance the common business interests and opportunities of its members and stakeholders.

Travel Gay Canada (TGC)

Travel Gay Canada is Canada’s national LGBT tourism industry association. Its goal is to provide LGBT travelers with products and services that meet their needs and expectations, and to better inform them of the unique and vast travel opportunities and experiences available within Canada.

Alliance PR & Strategy Consulting

Leveraging rich experience in creating brands and enhancing business reputation, we develop and execute strategic solutions based on a tailored definition of success for each client.

From our services in strategy development, crisis communications, corporate communications, content marketing, media relations to social media management, we ensure that our customized solutions manage reputations, seamlessly enhance brands and most importantly – create an impact.

"DIVERSITY is being asked to the party. INCLUSION is being asked to dance."

Vernã Myers

Our Clients

The lunch and learn was fantastic. Jason went through Gender and Sexually Diverse (GSD) Training. We did some activities to learn more about GSD terminology such as the differences and definitions of being trans vs. transgender vs. cisgender. The conversations were very intimate due to the small group but it allowed us to have easy and comfortable candid conversations.

Stephanie Chung

Operations Coordinator | Western Canada, UBER

Jason did an excellent job of customizing the diversity sessions for our partners. He was very responsive to questions from participants and created a comfortable environment that encouraged sharing and the discussion of a variety of viewpoints. His presentations included real-life examples and interactive exercises to enhance understanding and engagement.

Jason’s presentation and materials helped our partners not only understand the LGBT traveller, but also the people with whom they will interact with during their trip. Participants left the session feeling more confident about working with LGBT travelers and about meeting their needs to ensure a positive travelling experience.

Jeff Hessel

Vice President, Marketing, Tourism Calgary

The GSD workshop was enlightening from both a business and personal perspective. Jason is adept at creating a comfortable atmosphere in which to learn, question and share personal stories that might feel awkward elsewhere. He includes enlightening research data and tips on how to use that knowledge in the business and tourism environment. Altogether a very worthwhile and educational session.

Joanne Sweeting

Executive Director, Tourism Golden

%

Canadian GSD household incomes above the national average, which fuels their high level of disposable income

Ivey Business Review, 2011

Annual spend by the national GSD travel market in Canada

Protean Strategies, 2014

%

11% of business leverage the diverse backgrounds of individuals to drive value and business results

Bersin by Deloitte, 2014

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